Merseyrail Seasonal Campaign

We won a competitive tender to deliver Merseyrail’s 2026 seasonal campaign programme, a wide-ranging brief spanning multiple phases across the year, alongside supporting activity for Southport.

The creative approach combines bespoke illustration with photography to create a bright, ownable campaign style that helps position Merseyrail as the easy, enjoyable choice for leisure travel across the region.

The work gives the brand a flexible platform that can adapt across seasons, audiences and day-out moments while standing out clearly across both digital and wider campaign touchpoints.