Ongoing
LCRCA
Be More
Campaign
What started as a competitive tender became a long-term partnership.
The brief was to refresh careers materials for young people across the Liverpool City Region, spanning brochures, animations and course guides. From there, the relationship grew into an ongoing social media marketing contract.
The creative blends illustration with photography to create something warm, distinctive and genuinely engaging, meeting young people where they are rather than where an institution wishes they were. Work designed to compete with everything else on a phone screen, and earn its place there.
Impressions up 734%. Instagram audience up 4,808%. Engagement up 369%.
Ongoing
LCRCA
Be More
Campaign
What started as a competitive tender became a long-term partnership.
The brief was to refresh careers materials for young people across the Liverpool City Region, spanning brochures, animations and course guides. From there, the relationship grew into an ongoing social media marketing contract.
The creative blends illustration with photography to create something warm, distinctive and genuinely engaging, meeting young people where they are rather than where an institution wishes they were. Work designed to compete with everything else on a phone screen, and earn its place there.
Impressions up 734%. Instagram audience up 4,808%. Engagement up 369%.