Ongoing
Nala's Baby
Brand & Packaging
Packaging
rept and Sasha named the brand after their daughter. The UK's only 99% natural baby skin and hair care range, paediatrician approved, eczema friendly and tear free. The credentials were exceptional. The brand needed to earn them.
We built it from the ground up, covering strategy, identity and packaging. The creative centres on jungle-themed illustration held within a distinctive arch across the range, creating a warm, recognisable system with real shelf presence in one of the most crowded categories in retail.
The brand is now stocked in Boots, Tesco, Sainsbury's, ASDA and Morrisons, valued at £27 million, and named one of Britain's fastest-growing private companies in the 2025 Sunday Times 100.
We built the brand from day one. It went to shelf, and it sold in numbers.
Ongoing
Nala's Baby
Brand & Packaging
Packaging
rept and Sasha named the brand after their daughter. The UK's only 99% natural baby skin and hair care range, paediatrician approved, eczema friendly and tear free. The credentials were exceptional. The brand needed to earn them.
We built it from the ground up, covering strategy, identity and packaging. The creative centres on jungle-themed illustration held within a distinctive arch across the range, creating a warm, recognisable system with real shelf presence in one of the most crowded categories in retail.
The brand is now stocked in Boots, Tesco, Sainsbury's, ASDA and Morrisons, valued at £27 million, and named one of Britain's fastest-growing private companies in the 2025 Sunday Times 100.
We built the brand from day one. It went to shelf, and it sold in numbers.