Water with Aura

WAWA was created with global footballer Sam Kerr, with a clear ambition to make sparkling water feel more exciting, more desirable and less like the sensible option. Most sparkling waters are sold as a compromise. Less sugar, less calories, less guilt, and usually less fun. WAWA needed to feel different from the start.

We built the identity and packaging around the idea of water with aura. A soft, playful wordmark, bold flavour colours and surreal collage-style imagery turn each can into its own little world, from Sunset Drive to Garden of Zen. The result is a range that feels more like a lifestyle brand than a functional drinks product.

The system was designed to stretch beyond packaging, giving WAWA a distinctive visual world across social, lifestyle photography, merchandise and outdoor campaign assets. Bright, strange and full of energy, it creates a brand people can buy into before they have even opened the can.

The flavour is the product. The feeling is the brand.