2023/24
ChooseWell
Brand & Packaging
Branding
A hand soap brand with an unusual ambition, to make it genuinely easy for people to do some good through an everyday purchase. We coined the phrase that became central to the brand: an ordinary purchase with extraordinary purpose.
We built the brand from scratch, from workshop and strategy through to visual and verbal identity, packaging, print and digital. At the heart of it sat a deliberately ambiguous line: This is not just hand soap.
It doesn't preach. It doesn't lecture. It speaks to an attitude and trusts the consumer to get there themselves. Clean hands, clear conscience.
2023/24
ChooseWell
Brand & Packaging
Branding
A hand soap brand with an unusual ambition, to make it genuinely easy for people to do some good through an everyday purchase. We coined the phrase that became central to the brand: an ordinary purchase with extraordinary purpose.
We built the brand from scratch, from workshop and strategy through to visual and verbal identity, packaging, print and digital. At the heart of it sat a deliberately ambiguous line: This is not just hand soap.
It doesn't preach. It doesn't lecture. It speaks to an attitude and trusts the consumer to get there themselves. Clean hands, clear conscience.