Branding

Founded in 1981, Aimia is a market-leading food & beverage manufacturer.

They have a long standing history of producing own brand products, as well as managing, manufacturing, and distributing some of the world's best-loved brands; including Horlicks, Galaxy, PG Tips & more.

Aimia had begun defining their three-year strategy, and brought us in to craft a completely new visual and verbal identity, to support the business direction.

Working with the marketing team, we delivered a brand that employees can be proud of and an identity that has clarity and impact wherever it is used, whether taking centre stage in a presentation, or as an umbrella brand, taking a back seat to the product brands they proudly work with.