Branding

Founded in 1981, Aimia Foods is a market-leading food and beverage manufacturer behind some of the UK's best-known names, including Horlicks, Galaxy and PG Tips. Three years into a new strategy, the business needed an identity that reflected where it was heading.

We worked with the marketing team to deliver a complete visual and verbal identity, something employees could feel proud of, with enough clarity for the boardroom and enough restraint to work as an umbrella brand behind the products the business is known for.

An identity that knows when to step forward and when to hold back. For a business this complex, that balance matters.