Project Overview
We’ve been working with Manchester rapper Aitch to evolve and expand his fizzy water brand, SYPS. With a look that matches the energy of the product, our role has spanned brand development, campaign creative and launch support as SYPS made waves in the UK, and then hit Cyprus and the UAE.
SYPS is hydration with hype. Zero sugar, zero calories and all fizz, it’s built for people who want the vibe of a fizzy drink without the downside.
Our creative approach helps bring that mission to life, combining bold, flavour-led visuals with messaging that speaks directly to a new generation of water drinkers. Whether it's launching new flavours or rolling out POS across global markets, we’re proud to be helping build a brand people fall in love with at first SYPS.