Project Overview
We partnered with RÉ to craft a bold new identity for a luxury suncare brand redefining what protection looks like.
Designed to speak to all genders with clarity and confidence, the brand needed to feel high-end but never exclusive. Premium skincare that feels as good on your shelf as it does on your skin.
Minimalist by nature, the packaging uses refined type, generous white space and subtle details to elevate the everyday ritual of applying SPF. Stripped-back, modern and meticulously considered, it’s a brand designed to celebrate skin in all its shades and make sun protection feel effortless, inclusive and iconic.