Project Overview
Following a competitive tender, we were appointed to lead the Reasons to Travel campaign for Merseytravel, a region-wide push to promote public transport across bus, rail, and ferry. The goal: encourage a shift away from private car use by highlighting the everyday benefits of sustainable travel.
Our creative system was built to flex, adapting to diverse formats while staying rooted in one clear message: there’s a better way to get where you’re going.
By using familiar shapes from the Merseytravel identity, layered into localised photography, we created a striking visual language that made the message feel both urgent and optimistic. Whether it’s cleaner air, lower costs, or a less stressful commute, our campaign gives people reasons to think twice and travel smart.