Project Overview
We partnered with Nostra Pizza to create a brand that felt as distinctive as the product itself. Family-run and proudly small batch, Nostra is not trying to be another chain takeaway. It is a more considered kind of pizza brand, built around authentic wood-fired Neapolitan pizza, world-class Italian ingredients and the kind of quality-first approach that means when they sell out, they sell out.
The identity leans into that exclusivity. Bold typography, expressive hand-drawn iconography and a stripped-back colour palette give the brand confidence and character, while avoiding the clichés of mainstream pizza branding. Paired with appetite-first photography and direct, punchy messaging, the system captures what makes Nostra special: fresh pizza, made properly, in limited numbers, for people who know the difference.