Project Overview
We partnered with Kristen Hanby to bring a bold new haircare brand to life. Meet LOHA.
Created for people looking after their hair before problems escalate, the brand is built around a simple idea: honest, science-backed products without the clinical baggage. Backed by Kristen’s huge online following, the brand needed to feel distinctive from day one and ready to land at scale.
The identity is direct, confident and impossible to ignore. A stacked wordmark, punchy colour palette and straight-talking packaging copy give the range instant presence, while helping it feel modern, accessible and full of attitude. From shampoo and conditioner to the hero serum, every detail was designed to build recognition fast and give LOHA the confidence of a brand ready to cut through a crowded category.
If you want, I can give you two more versions, one slightly more premium and one slightly more punchy.