Project Overview
We teamed up with Aimia and Bubbleology to create something and exciting new for the bubble tea scene. Meet Global Boba.
A trade-first brand built for the wholesale and foodservice world, it takes everything that made Bubbleology a success, and gives it a bold new spin.
The branding centres on the bubble, the ultimate symbol of flavour, fun and movement. We used it as a building block for a vibrant, high-energy system that flexes across everything from boba cups to kits to impactful campaign collateral. Bright, punchy and built to scale, Global Boba hits the market with all the confidence of a brand that knows exactly what it’s doing.